© Ala Zemzmi

Tackling climate disinformation

We work with local groups and public communicators to identify, map, and counter false narratives that are polarizing communities and holding back change.

Around the world, disinformation is fracturing communities, undermining democracy, and drowning out the voices that matter most.

Behind it sits a coordinated network of actors, backed by powerful funders and think tanks, deliberately stoking division around key political issues and spreading these tactics globally. As a member of the Climate Action Against Disinformation coalition, Roots combines capacity building, disruption, and public exposure to fight back. We train networks of counter-disinformation activists in frontline regions to identify, track, and disrupt false narratives; work with researchers to investigate disinformation targeting local communities; and design tools to support media and communicators in limiting its reach.

Disinformation reports Roots has co-produced

Photo credit: Ehecatl Rios

Fellowship for Countering Disinformation

In 2025, Roots and Climate Action Against Disinformation (CAAD) launched the first year of a Fellowship for Countering Disinformation, bringing together 8 community organizers from across the Global South who have experienced the harmful effects of climate disinformation in their communities first-hand. Throughout the six-month program, Fellows explored how disinformation spreads within their national and local contexts, uncovering the narratives, actors, and systems that shape disinformation and the direct impact they are having on frontline communities.